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The Ultimate Photography Business Management Software?
As a professional photographer, you're also a small business owner, I know that administration can take up a lot more time than I like.
I'm talking about:
scheduling appointments,
processing payments,
running reports,
managing clients,
managing staff,
dealing with supplies and inventory,
marketing, and
all the other "background" tasks that keep my business going.
That's why in recent years I've become very interested in embracing technology to automate and centralize as much of these "administrative" activities as possible.
As a photography business owner, you no doubt love doing photography - but in order to do what you love, you must administer your business and get new business through marketing.
For example, how much time do you spend managing your appointment schedule or dealing with payments by cheque or cash, or sending out appointment reminders to minimize no-shows?
These tasks are necessary, but do take up a lot of time.
Of course no software will replace you and your vision, but you can use software to automate some processes to free up your administrative time. The key is getting the right photography business management software that won't cost you a fortune.
Unless you shoot exclusively in a studio, you're likely off-site regularly photographing clients. If you spend a lot of time off-site, it's tough to administer your business - unless you're able to access your photography business management software.
How You Can Bring Your Office Anywhere With You
The easiest way to bring your office with you is with a mobile computer and using cloud-computing software. The mobile computer is simple - an iPad or laptop will do. It's the cloud computing software that you need.
What is Cloud Computing Software?
It's software you can access entirely on the Internet. It's also called web-based software and it's growing dramatically in popularity. The days of desk-top software that requires installation on a local computer are disappearing.
Have you ever been on a photo shoot and get a call during down-time for an appointment? If you don't have your schedule available, you have to call them back - possibly losing the booking. If you have complete access to an online schedule, you can book the appointment right away.
Automate Photography Bookings
If you offer set photography packages, you might want to consider offering clients the ability to book their own time on an online schedule they can access with an Internet connection. You could create a web page explaining your packages and the time required.
Put the control in your clients' hands and they'll be delighted they can book a photo shoot without minimal hassle. You're delighted because you booked a client without getting involved.
Reduce No-Shows
One of the worst money-losers in any business that books appointments - such as a photography business are no-shows. Yet, you're probably too busy to sit at a phone each day making reminder calls.
What if you could automate reminders? This is ideal, and with top-of-the-line photography business management software this is not a problem.
How it works is your online scheduling software is linked to a powerful e-mail delivery software application that automatically sends out e-mail and text messaging reminders to clients at a time before the appointment you specify. Even if you prevent 2 no-shows in a month, the software will pay for itself.
Running a Photography Business is More than Managing a Schedule
Do you hire independent contractors or have staff photographers?
Do you offer payment by credit card?
Do you have any time left to market to your existing and past clients?
You can certainly get individual photography business software applications to manage each of these 3 types of administrative activities. You can get payroll and staff management software.
It's not hard to find credit card processors to integrate into your system. And of course there is no shortage of marketing software applications available - especially e-mail and text messaging software services.
But, if you could centralize all these types of administrative activities in one software application, you'll not only save time learning how to use it all, you'll save time and hassle integrating it all together... because it already is integrated.
What I'm talking about here is ramping up your administrative efficiency by using an all-in-one photography business software that offers all the systems and processes you need to manage your photography business.
Article Source: http://EzineArticles.com/5492207
